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Author Topic: Tips For PR Pros
Posts: 13
Post Tips For PR Pros
on: September 12, 2012, 21:44

1. Sort through your contacts. Make sure contact information is up-to-date and eliminate duplicates in Outlook.

2. Renew your memberships. Professional development is a must and is also a great resource. Check your memberships to make sure they are current.

3. Review the media list. Yes, you have resources to do this for you, but take the time to sift through the entire list. You will be surprised by the media outlets that are missing or the staff changes that are not reflected in the list because it has been a while since you slowed down and put eyes on the list.

4. Take time to actually plan. Most PR pros think in 30, 60, or 90-day increments. This is a professional hazard. Take an afternoon or two and put together a yearlong PR plan with goals, objectives, strategies, and tactics just as you were taught.

5. Dust off the crisis plan that you know is around the office somewhere. Make sure it’s up to date and still relevant to potential threats to your organization. 😮

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