Best Ad Advertising Government Advertising

Best Ad Advertising LLC, is going to list the guidelines that we adhere to while completing government advertising.

Objectives & Principles

Objectives

Encouraging changed behaviours or attitudes that will lead to improved public health and safety or quality or life.

Maximizing compliance with laws and regulations.

Encouraging use of government products and services that will generate revenue and/or an economic benefit for the State.

Encouraging public involvement in government decision making.

Raising awareness of a planned or impending initiative and reporting on performance in relation to undertakings.

Assisting in the preservation of order in the event of a crisis or emergency.

Recruiting staff, disseminating important statutory information and promoting business opportunities within.

Principles

Compliance with all relevant state and federal privacy, electoral, broadcasting and media laws throughout every stage of the development, production and dissemination of the advertising.

Accuracy in the presentation of all facts, statistics, comparisons and other arguments. All statements and claims included in advertisements must be able to be substantiated.

Advertising is to be presented in an objective, fair and accessible manner.

A reasonable person should not interpret the message as serving party political interests. NSW Government advertisements are to be clearly distinguishable from party-political messages and include authorisation tags (see below in this document) in accordance with the Broadcast Services Act 1992.

Sensitivity to cultural needs and issues when communicating with people from diverse ethnic or religious backgrounds.

The maintenance of the highest standards of decency and good taste in the portrayal of gender and sexuality.

Awareness of the communication requirements for people with a disability.

Compliance with all relevant NSW Government procurement policies.

Communications are produced and disseminated by the most appropriate and environmentally responsible means taking into consideration the size and location of the target audience.

The audience should have a convenient means of contacting the originating NSW Government Department so that complaints, questions, comments or requests for further information may be dealt with promptly.

CEO of Best Ad Advertising LLC – Michael Murphy